Researched 2026-10-25. Tags: [PRIMARY] = company filing, platform blog or the dataset owner. [SECONDARY] = press or aggregator repeating a primary. [VENDOR] = commercial blog or marketplace data. [ACADEMIC] = research paper.
Roblox DAUs [PRIMARY] - Q3 2025: 151.5M average DAUs, up 70% YoY. https://www.sec.gov/Archives/edgar/data/1315098/000131509825000326/ex991-q32025shareholderl.htm - Q4 2025: 144M DAUs. https://www.sec.gov/Archives/edgar/data/1315098/000131509826000009/ex991-q42025shareholder.htm - Q2 2026: 123M DAUs, up 10% YoY, 29B hours. https://www.sec.gov/Archives/edgar/data/0001315098/000162828026051059/ex991-robloxq22026earnin.htm - So DAUs fell about 19% from the Q3 2025 peak to Q2 2026. Q1 2026 not checked. Roblox expects a Q3 2026 sequential DAU rise from "seasonality" and discovery-algorithm changes (Q2 2026 letter).
Roblox age split [PRIMARY] - Among age-checked users only: 35% under 13, 38% aged 13-17, 27% 18+. First reported through Jan 31, 2026, when 45% of DAUs had age-checked. https://www.sec.gov/Archives/edgar/data/1315098/000131509826000009/ex991-q42025shareholder.htm - The same 35/38/27 mix is repeated for the 7 days ended June 30, 2026, when 57% of global DAUs had age-checked. In the US, 18+ is about one-third of age-checked DAUs. https://www.sec.gov/Archives/edgar/data/0001315098/000162828026051059/ex991-robloxq22026earnin.htm - Roblox says age-checked data "reveals a younger user base than self-reported data." Roblox warns the age-checked group may not represent all DAUs, and for some metrics it applies the checked mix to non-checked DAUs. Treat the split as an estimate. https://s27.q4cdn.com/984876518/files/doc_financials/2025/q4/Q4-2025-Shareholder-Letter.pdf - Older self-reported data: users 13+ were 64% of DAUs and 66% of hours in Q2 2025. https://www.sec.gov/Archives/edgar/data/1315098/000131509825000261/q225shletterex992.htm
Roblox reach by child age - Roy Morgan [PRIMARY, survey]: 61% of Australian children aged 6-13 play Roblox (April-Dec 2025). By age: 41% of 6-7, 66% of 8-9, 69% of 10-11, 70% of 12-13. https://www.roymorgan.com/findings/10136-yas-roblox-for-young-australians-survey-december-2025 - Ofcom Children's Online Experiences (May 2026) [SECONDARY via PocketGamer.biz]: about 4 in 10 children aged 11-17 used Roblox, YouTube 67% (age base for the YouTube figure unclear in the coverage). Heavy Roblox users aged 8-14 averaged 1h19m a day. https://www.pocketgamer.biz/ofcom-warns-children-remain-exposed-to-online-safety-risks-across-platforms-including-roblox-tiktok-and-youtube/ - Ofcom's own 2025 PDFs returned HTTP 403 to my fetches, so Ofcom per-game figures are UNCONFIRMED from the primary.
Minecraft age - Microsoft's head of Minecraft told Edge magazine "the average age of our players is 24." Reported by PCGamesN, updated Oct 10, 2019. Old, no breakdown. https://www.pcgamesn.com/minecraft/player-age - Roy Morgan 2019-20 (n=2,083 Australian 6-13s): Minecraft popular with 60% of 10-13s and 54% of 6-9s. https://www.roymorgan.com/findings/8587-kids-christmas-wishlist-2020-202012070640 - Widely repeated splits (43% aged 15-21, 20.6% under 15) come from aggregator sites and are UNCONFIRMED. No Mojang or Microsoft age table found.
Age of YouTube VIEWERS of Roblox/Minecraft content - UNCONFIRMED. I found no survey from Ofcom, Pew, Common Sense, Roy Morgan, Stream Hatchet or Newzoo that splits Roblox or Minecraft YouTube viewing by age. - Context only: Pew says 92% of US teens use YouTube (Sept 25-Oct 9, 2025, n=1,458). https://www.pewresearch.org/wp-content/uploads/sites/20/2025/12/PI_2025.12.09_Teens-Social-Media-AI_TOPLINE.pdf - Pew says 85% of US teens play video games, 41% daily (Sept-Oct 2023). Games are not named. https://www.pewresearch.org/internet/2024/05/09/teens-and-video-games-today/markdown
GTA audience age - ESA 2025: average US player is 36, half of 205.1M US players are 35+. All games, not GTA. https://www.theesa.com/annual-esa-study-reveals-video-games-universal-appeal-across-generations/ - YouGov US, Dec 8-9, 2023, 760 gamers: of those who had played GTA, 57% first played under 17 and 35% under 12. https://yougov.com/en-us/articles/48147-46-of-american-gamers-saw-the-gta-vi-trailer-but-how-many-plan-to-buy-the-game - YouGov GB, Nov 28-29, 2023, n=2,006: 71% of GTA players first played underage (20% under 11, 36% aged 12-15, 15% aged 16-17). https://yougov.com/en-gb/articles/48049-seven-in-ten-gta-gamers-first-played-when-they-were-underage - Both YouGov numbers are age of FIRST play, not current age. A current GTA player age table: UNCONFIRMED.
RPM by niche - AIR Media-Tech [VENDOR, partner Studio data]: 300 monetized channels, 3,595 channel-months, May 2025-May 2026. Median RPM Gaming $2.05 (middle range $0.70-3.62), Kids & Teens $0.33 ($0.16-0.88). "Kids & Teens" is a category, not Roblox. https://air.io/youtube-glossary/what-is-youtube-rpm-full-breakdown - Hypertube [VENDOR, channel marketplace, no method given], July 2026: Roblox RPM $0.50-2.00. Child-heavy audiences $0.50-1.50, teen/young-adult skew $2-4. https://hypertube.io/blog/how-much-do-roblox-youtubers-really-make-2026-data - Hypertube Minecraft: RPM $1-3 typical, $5-8 for top performers in Q4. No dataset cited. https://hypertube.io/blog/how-much-do-minecraft-youtubers-really-make-2026-data - Creator-disclosed RPM from named Roblox or Minecraft channels: UNCONFIRMED, none found. - RPM for GTA or mature gaming specifically: UNCONFIRMED, none found. The only usable proxy is the Gaming median above.
Made-for-kids (MFK) effect - Boston University study of 5,066 US channels [ACADEMIC, working paper, AEA 2025 program]: after YouTube's Jan 2020 COPPA change, child-directed creators made 18% less content and their views fell 20%. https://www.aeaweb.org/conference/2025/program/paper/Nh473RD3 - Same paper: personalization, including personalized ads, is switched off for MFK content. It cites a 2019 anecdote of 60-90% ad revenue falls in tests, plus one MFK creator whose ad prices fell 73%. These are anecdotes, not a measured average. https://ftc.gov/system/files/ftc_gov/pdf/COPPAcalypse-the-YouTube-settlements-impact-on-kids-content-garrett-a.-johnson.pdf - YouTube Help [PRIMARY]: a gaming video "that features adult humor" should be set not made for kids. MFK videos "are more likely to be recommended alongside other kids' videos." https://support.google.com/youtube/answer/9528076 - What share of Roblox or Minecraft videos are flagged MFK: UNCONFIRMED.
Roblox's own money signal [PRIMARY] - Q2 2026 bookings grew 8%, at the low end of guidance. Roblox blames "a decline in per hour monetization most notably with younger cohorts." Q3 2026 bookings guided down 14-18% YoY. https://www.sec.gov/Archives/edgar/data/0001315098/000162828026051059/ex991-robloxq22026earnin.htm
Official YouTube numbers (latest I could find are old) - 2020 most-watched games by views: Minecraft 201B, Roblox 75B, Free Fire 72B, GTA V 70B, Fortnite 67B. Over 100B hours of gaming content watched, 40M+ active gaming channels. [PRIMARY] https://blog.youtube/news-and-events/youtube-gaming-2020/ - Minecraft videos passed 1 trillion views, announced Dec 2021, per YouTube. [SECONDARY quoting YouTube] https://9to5google.com/2021/12/15/minecraft-youtube-one-trillion-views/ - Roblox content passed 1 trillion all-time YouTube views as of end 2025. This is Roblox's claim, not YouTube's. [PRIMARY, Roblox] https://www.sec.gov/Archives/edgar/data/0001315098/000162828026051059/ex991-robloxq22026earnin.htm - Official YouTube per-game totals for 2023-2026: UNCONFIRMED, none found.
2025 hours watched (Stream Hatchet, via Tubefilter) [SECONDARY] - Roblox 425M, League of Legends 421M, Mobile Legends 412M, Counter-Strike 342M, Minecraft 279M, GTA V 261M, Valorant 221M, Fortnite 170M. Tubefilter's list order is not strictly by hours. By number GTA V is sixth. https://www.tubefilter.com/2026/03/05/youtube-gaming-hit-8-8-billion-hours-of-watchtime-in-2025/ - Roblox +294% YoY, Minecraft +91%. YouTube Gaming total 8.8B hours, +12%. https://www.netinfluencer.com/youtube-gaming-viewership-hits-record-8-8-billion-hours-in-2025-data-shows/ - Neither article says the per-game figures are live-stream only. Stream Hatchet is a live-stream analytics firm, so the metric is probably live hours (UNCONFIRMED). The full report is behind a form. https://hatchet.gg/reports/2025-youtube-gaming-live-streaming-trends/ - YouTube US 2025 Year in Review ranks "User-Generated Roblox Experiences: Grow a Garden, Dandy's World, Forsaken, Steal a Brainrot" as trending topic #2, behind Squid Game. No view counts. [PRIMARY] https://blog.youtube/culture-and-trends/end-of-year-summary-2025/
Visits come from Newzoo's 2025 Roblox report as relayed by a Substack mirror (newzoo.com refused my fetch), citing Gamefam RoMonitor. [SECONDARY] https://gamedevreports.substack.com/p/newzoo-top-roblox-games-in-2025
| Game | Rise | Fade |
|---|---|---|
| Grow a Garden | Launched March 2025. About 5M concurrent May 18, 11.7M May 31, 21.3M June 21, peak 22.3M Aug 23. 12.3B visits in Q2. https://en.wikipedia.org/wiki/Grow_a_Garden | Dropped out of the top 10 by December (Newzoo). 2026 player counts: UNCONFIRMED. |
| Steal a Brainrot | 26.4B visits in Q3. Record 25.4M concurrent (PocketGamer, Oct 7 2025). https://www.pocketgamer.biz/robloxs-steal-a-brainrot-becomes-first-game-to-surpass-25m-concurrent-players | About 30% below its August monthly visits by December (Newzoo). RoWatcher says about 215K concurrent now, 99.2% below its 25.8M peak, undated. https://rowatcher.com/news/is-the-brainrot-trend-dying-what-ccu-data-from-three-top-games-reveals |
| 99 Nights in the Forest | Over 10B visits within a few months of launch (Newzoo). Peak 14.2M concurrent. https://en.wikipedia.org/wiki/List_of_Roblox_games | No fade data found. UNCONFIRMED. |
| Dead Rails | Jumped to the platform front page within days of a Roblox promo. https://www.gameanalytics.com/blog/dead-rails-and-the-hit-makers-formula | Peak figures conflict: GameAnalytics says 200K+, with 600K one weekend. RoWatcher lists 79K (Nov 28 2025, event version). Peak and decay UNCONFIRMED. https://rowatcher.com/games/7018190066/event-dead-rails/dying |